Why We Removed Water From Our Skincare, And What That Means for Your Skin. Leading Waterless Skincare.
In today’s beauty industry, water is often the first ingredient in many skincare products. It’s used as a base, a filler, a way to bulk up formulations—but at what cost? At De Mi Tierra, we take a different approach. Rooted in ancestral wisdom and honoring the potent native ingredients of Latin America, our skincare is simple and completely waterless, ensuring every drop is rich in plant medicine, deeply nourishing, and highly effective.
The Role of Water in Conventional Skincare
In mainstream skincare, water (often labeled as “aqua” on ingredient lists) makes up 70-90% of many formulations, from creams to serums and even facial mists. While water itself isn’t harmful, its presence in skincare dilutes active ingredients, meaning you get less of the botanicals and nutrients your skin truly needs. Additionally, water-based products always require preservatives to prevent microbial growth, leading to formulations filled with synthetics and chemicals that may not align with our skin’s natural balance.
How do I know all of this? Because I was on the other side. Before launching De Mi Tierra, I spent over a decade in the beauty industry as a Brand Development Manager—working side by side with chemists to formulate products that are still on shelves today. I didn’t just learn about skincare—I was inside the process, from selecting raw ingredients to crafting the marketing that convinced people to buy.
But here’s what I saw: toxic ingredients, misleading claims, greenwashing, and a serious lack of transparency. That’s when I knew… the industry needed change.
Now, I take that knowledge and pour it into De Mi Tierra—where every formula is pure, ancestral, and truly clean. No shortcuts, no greenwashing—just skincare rooted in tradition and truth.
A Return to Potency: The Power of Waterless Skincare
Our ancestors knew the power of undiluted botanicals. They used rich plant butters, sacred oils, and herbal infusions—never watering down nature’s gifts. Inspired by these traditions, De Mi Tierra embraces a waterless approach to skincare, allowing for:
Higher Potency: Without water as a filler, our formulations are concentrated, meaning you get the full benefits of every botanical with each use.
No Need for Harsh Preservatives: Without water, our products don’t require synthetic preservatives, ensuring they remain as natural and pure as the earth intended.
Deeper Hydration When Paired with Facial Mists: While we don’t use water in our formulations, we recognize that moisture is essential. That’s why we encourage pairing our waterless products with a hydrating facial mist to allow better absorption and create a balanced, glowing complexion. Don’t have a mist? Just splashing your face with water before applying our products will do!
Honoring the Land: Latin America’s Sacred Ingredients
We are deeply inspired by the native botanicals of Latin America—plants revered for generations for their healing properties. Ingredients like Prickly Pear, Avocado, Pomegranate, and Aloe Vera thrive in harsh climates, making them naturally resilient and deeply nourishing for the skin. By using these time-honored ingredients in their most potent form, we reconnect with the earth’s wisdom while delivering skincare that is more effective, sustainable, and aligned with tradition.
Sustainability & Respect for Nature
Water scarcity is a growing global concern, and the beauty industry’s excessive use of water contributes to waste and depletion of this vital resource. By choosing waterless skincare, we actively reduce our water footprint, supporting a more sustainable and ethical approach to beauty that respects both the land and its people.
A Ritual of Purity & Intention
Skincare is more than just a routine—it’s a ritual. By eliminating unnecessary fillers and focusing on pure, high-performance botanicals, De Mi Tierra invites you to return to a slower, more intentional way of caring for your skin. Our products are handcrafted in small batches, honoring traditional methods that respect both the ingredients and the ancestral knowledge that guides us.
Experience the Power of Waterless Beauty
Join us in embracing a skincare ritual that is potent, pure, and deeply connected to our heritage. Discover the difference that waterless formulations can make, and allow your skin to glow with the wisdom of the earth.
Shop the Collection & Elevate Your Ritual
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